Foster Huntington, former Ralph Lauren designer, traded in his day job for a 1987 Volkswagen Syncro and a lifetime of adventures. Huntington has acquired millions of Instagram followers using his hashtag “vanlife,” crafting a bohemian lifestyle that has inspired a social media movement.
The hashtag embodies a revived American interest in road trips and hippie-culture, as well as a rejection of the typical workplace. It is also a successful marketing technique. Read more in The New Yorker.