Names like Sprite and Verizon automatically conjure images in our minds of fizzy beverages and cell phones. But why “Sprite”? Why “Verizon”? Subtle and strategic reasoning goes into brand names like these – a sprite, for example, is a lively and energetic elf or fairy, perfect for the effervescent image Coca Cola marketers wants to promote for their lemon-lime soda. Other tactics including drawing from Latin roots and combining words (think “veritas” and “horizon”).