Many early adopters of the Pokémon card game during its inception 20 years ago continue to play the game now in their 20s and 30s.
It’s part of the reason why the Pokémon franchise is still booming, with more than $2 billion a year in revenue, says Bourree Lam in The Atlantic. Lam discusses the unique Pokémon community that both welcomes new kids into its circle and retains its enduring appeal to an older generation. Read the article.